AI for elder fraud and aging financial risk.
GreyMatter is the intelligence layer that powers Carefull. Purpose-built to detect the hidden financial risks that older adults face every day, before small issues turn into real damage.
$0
Lost to fraud, senior scams, elder abuse and exploitation (EFE) in 2024 according to the FTC.
Risk of diminished capacity
30% of age-adjusted revenue at financial institutions is controlled by depositors and clients with Mild Cognitive Impairment (MCI).
Social engineering, industrialized scam organizations, and now AI...the latest tactics and technologies now prey directly upon those who once protected us.
We built GreyMatter to level the playing field.
Fire, meet fire.
Since 2020, Carefull has been building the industry's first AI platform to power solutions around aging and money.
To do this means building for a complex world of longevity, shifting risks, trust, family dynamics, and even brain health.
Today, GreyMatter powers Carefull's Financial Safety platform, helping financial institutions support older adults and next-generation financial caregivers.
Tomorrow, GreyMatter unlocks a new category of longevity finance.
Aging Financial Risk is a world beyond identity protection. It's the world of behavior change, cognitive decline, financial judgement, defending one's independence and even unexpected vulnerabilities such as loneliness and addiction.
It's a world of multi-generational finance, the hard conversations and those avoided entirely; it's the next-gen financial caregivers involved in their parents' money, and the fact that an older adult's trusted circle often includes both good and bad actors.
A proprietary engine that is constantly evolving and improving.
Oversight without
overreach
Carefull uses GreyMatter to detect over 60+ easy to miss, complex, and behavioral patterns that lead to account drain, hardship, and thousands of support hours every month.
Concerning patterns of forgetfulness and decline in judgement
Concerning patterns of money movement
Evolving P2P and social engineering
Location-based financial behavior change
We're building GreyMatter because this technology can help put financial care back into financial services.
Today we partner with banks, credit unions, wealth management platforms, insurance companies, retailers and more.
It's Work in Progress.
Let's Work Together.
Universities and research bodies that wish to share findings, collaborate or learn more about GreyMatter
Press, government, non-profits, or senior service organizations looking to share information or learn more about GreyMatter
Banks, credit unions, or wealth advisors looking to partner with Carefull